During mid-summer last year I set my sales goal for the year (yes, this is perhaps a little late in the calendar year to set a goal, but no one is perfect...).
The goal: to sell enough art to cover the rental expense of the studio. Roughly, I estimated I needed to sell 120 ornaments to cover my costs.
I am incredibly happy to count that, all numbers in for the year's end, I have not only met by exceeded my sales goals!
I sold a total of 139 of the original star design and 14 of the mini star design! Talk about an exciting year for ornaments. It is time to start practicing some new designs and dreaming some new combinations of color and texture.
The goal for 2015 is break even and participate in one holiday market. Maybe expand into another brick and mortar...though I am not sure if that is a goal or an aspiration.